wedding planning

The Hard Things

Below are thoughts from a very imperfect perfectionist.

As a wedding planner, I have convinced myself that I have to appear to be perfect and extremely calculated to gain trust. But if you know me personally-and you’re an Enneagram fan-(Oh HEY fellow Psych degrees!) you’ll know I am a 3 and not a 1. I long to (and attempt to) “do it all” but I don’t do it all perfectly. However. for the past 3 years in business, I have felt like my only option was to convince my market that I am the entire package. Do you feel the pressure too? To be charming and smart and all booked up and innovative all at once? For me, this took research, lot’s of meetings, sometimes small lies, sometimes larger ones, and a bit of wine. Like me, are you afraid of letting down your mask for a second, because then you may be accosted with criticism and judgement? But that should be a normal part of growth, right? Gosh it’s exhausting trying to be the best.

(if this sounds like you and you need a good cry, give this a listen:

As you may know, I have a husband who is a Police officer and works nights, and a daughter who well…doesn’t pull her own weight but she’s adorable. I LOVE my family, and that’s why I started my business-because time with them is precious. My dream was to have a flexible enough schedule to color with my kids after a pool trip in the middle of the day in the middle of the week while eating homemade salsa. Yeah. Dreaming big ya’ll. You’ll know I’ve really made it when I insta homemade salsa. You’re going to be like “wow, Ashley finally has it all together.” I want quality time with my family, and I want it every day.

The life of a mompreneur is…complicated though. The comparison game is so present. Which sucks because as a mom there is already so much comparison and worry that I’m not doing “enough.” As women, we grow up feeling this constantly, right? I remember one of the most honest things I’ve ever heard another woman say was, “The first thing I did when I walked in the room was look at everyone’s stomach and compare it to mine.” Oh my gosh I was so floored to hear someone actually say that out loud!! But in the creative wedding industry, comparison, looking at what everyone else is doing is how you learn, grow and change. But I don’t know how to do that without heavily feeling inadequate, defensive and competitive. I feel 90% sure that I wouldn’t even have an instagram if it wasn’t for feeling like I have to have one to “make it” in the creative community. I just hate how emotionally charged something like a gorgeous tablescape can be because I can’t take credit for it or didn’t think of it first.

I was drinking a pink latte (right?!?! beetroot and Himalayan salt and other stuff I can’t remember) and walking around Northshore with a new friend yesterday who was telling me that I needed to put myself out there more on my social media. Like my actual face. Ok, talk about having to “face” my insecurity! (get it?!) How do I build a brand, and sell my product-which is ME by the way-without appearing vain and overly confident? How do you do it without looking foolish for posting without the perfect lighting, hashtags, or caption?? I mean, I know I’m not the only one feeling all this pressure! Connecting and being an open book is something I really feel passionately about, but doing that in a professional way is scary. And the idea of selling yourself, branding yourself, is tricky, right? I know people who do it with so much integrity and tact. And I know others who do not. I really do not want to be the latter.

*Jesus Juke ahead*

In church today, our pastor posed the question: “Who’s kingdom are you building?” Ironically, this was asked during a time of wondering how I can brand myself better! And it made me feel so confused. Is my business serving any greater good? Or a harder question for me: is the reason I started this business (to have a present, relaxed and intentional family life), to build my own small kingdom as well? To control and preserve my personal pleasure and comfort? These are really hard questions for me to answer. Maybe I won’t stop wrestling with this for a while. And I guess that’s ok? I would love to know if you have had similar questions as an entrepreneur, wondering how to do it all excellently without compromising what is important to you, your values, and without feeling so bogged down with feelings of insecurity and competition.

At the end of the day, I want to resolve to stop worrying about doing it all perfectly. I know that the pressure of perfection makes me second guess every decision I make, and literally stunts my business’s growth. It also causes me to obsess about things that in the end, won’t last. So here’s to confidence, a healthy (ish) relationship with social media (a work in progress) and remembering why I’m investing in the wedding community in the first place. Step one in this process for me: I’m going to launch an educational side of my business for Brides, and eventually for other entrepreneurs. And I’ve decided to be excited-and honest-about it not being perfect. Because I think maybe people don’t need perfection, they need someone to understand their needs and support them with passion, education, skill and and a dash of humor. And that’s me, yo.

Emma & Alex


So, you know those dream clients, the ones that remind you why you love your work? Emma and Alex were that couple. It has taken me FOREVER to put up pictures of them-perhaps because life is cray cray or perhaps because it means it’s really over!!

Every lovely detail captured flawlessly by  Catherine Cansler Photography

Every lovely detail captured flawlessly by Catherine Cansler Photography

The prettiest flowers you ever did see designed with love by  Petaline Floral

The prettiest flowers you ever did see designed with love by Petaline Floral

Hair by Style Bar and Makeup by Melissa Cubberley

Hair by Style Bar and Makeup by Melissa Cubberley

Emma is the most laid back person you will ever meet. Basically every meeting we had went like this: “I don’t care, whatever you think!” And then we would get back to our margaritas. Emma, though flexible, put a lot of work into every detail. She wanted to make double sure that their wedding was very “them,” that they stayed on budget, and that their guests had an amazing experience. I hope she feels like she met her goals. I think her day was a huge success, spoke so well of her and Alex, and her guests-as you will see-partied hard!


This photo of Alex is GOLD because let me tell you-he was the groom who was on it. Always first to a meeting, always analyzing the plan and making sure no detail was forgotten. Most dedicated Groom of the year award over here.

Also very spiffy.


Having their dogs in their first look shots was just about the cutest thing I’ve seen all year. And I have a really cute kid, ya’ll.


Ok before we get to ceremony I must point out-how full of joy is this girl?!? Like all her shots are gorgeous and she is laughing infectiously in 50% of them!! You should really be her friend.


Patton Chapel is such a timeless venue. It echos so much romance, and is stunning just bare bones, (meaning that you don’t have to spend lots of $$ on decorations!!) Let this space speak for itself.


So I can basically trace the night I got immensely spoiled and demanding back to Emma and Alex’s wedding because every one who walks through the doors of Saint Johns gets treated like a QUEEN. I mean I wasn’t even a guest but I was showered with amazing food (red snapper and risotto omg) and champagne cocktails (yes, they were pink) and I will never rest until my husband takes me back. Seriously. The best food of my life.

Greyline Trolleys brought us to and fro

Greyline Trolleys brought us to and fro


Saint Johns is obviously perfect in many ways, but what made this night so great was the ease of it all. They took care of tables, chairs, linens, food, drinks, cleanup, and were so great to work with. Not only that but their Chef was so talented and their wait staff was experienced and professional. That makes a WORLD of difference on a night as important as your wedding. 10/10 would come again and I am telling lots of brides that if they just don’t want to have to worry about a thing that Saint Johns is the place for them!!

Wade Evans, DJ Genius

Wade Evans, DJ Genius

Here’s where it gets bumpin’. Because the dance floor was basically the whole downstairs, it looked like the most raging dance party you’ve ever seen. There were not more than 10 people off the dance floor-thanks to Wade Evans for bringing the night home in the best way!!


*Sigh* I guess it’s really over now. Emma and Alex-you were the dream!! I wish you all the happiest love.



Photo’s by Catherine Cansler Photography

Venue: Patton Chapel and Saint Johns

Flowers: Petaline Floral Co.

Videography: BC Weds

DJ: Wade Evans

Makeup: Melissa Cubberley

Hair: Style Bar

Trolley: Grayline